Apr 16, 2024
In this episode of the Encore Entrepreneur podcast, Lori delves into the realm of podcasting, offering valuable insights on starting and growing a successful podcast. She discusses the importance of podcasts for networking and self-promotion, the simplicity of setting one up, and the potential for monetization.
Lori...
Apr 16, 2024
In this episode, Lori interviews Sheryl Plouffe from IconMaker. Sheryl shares her expertise on building a seven-figure business and the concept of risk reversal, where fees are tied to client results.
They discuss the challenges of client engagement in coaching and the benefits of a high-ticket model. Cheryl emphasizes...
Apr 9, 2024
In this episode, Lori emphasizes the crucial role of pinpointing and comprehending the ideal client for business success. She touches on the need for precise marketing and understanding client demographics and psychographics.
The concept of the reticular activating system, is introduced, suggesting its use in...
Apr 9, 2024
In this episode of the Encore Entrepreneur Podcast, Lori talks with Betty Emrey, a marketing writer, about the critical role of messaging in marketing and branding. They explore the importance of understanding the target audience to create resonant brand messages.
Betty shares her method of interviewing clients to...
Apr 2, 2024
In this Encore Stories edition of the Encore Entrepreneur
Podcast, Lori welcomes Anjel Hartwell, a consultant, author,
speaker, and podcast host with a remarkable journey.
They reminisce about their meeting at the New Media Summit and the
pivotal moment before the COVID-19 shutdown. Anjel credits her
spiritual...